Terms & Conditions and Privacy Policy

About Strong by Alex

The Strong by Alex digital applications (APPs) and website at www.strong byalex.com.au (Website) are owned by Alexandra Gleeson and Strong by Alex Pty Ltd ABN 84 633 125 729 (‘Strong by Alex’, ‘SBA’, ‘we’, ‘our’, or ‘us’).

Strong by Alex offers a variety of fitness and nutrition services and products via the Website.

Strong by Alex does not offer face to face personal training and does not offer individually tailored exercise, fitness, or nutrition advice. 

The exercise programs, meal plans and nutritional guides (if any) provided by Strong by Alex (Programs) are generic programs based on the assumption that you are a fit and healthy participant and that you are enjoying a healthy and uncomplicated pregnancy. The Strong by Alex Programs offer exercise programs tailored to particular weeks and stages of pregnancy. Any Programs which include nutritional, or weight loss or management advice are general guides only and we do not provide individual nutrition or exercise advice.

The Strong by Alex Programs do not take into consideration your medical conditions, or any other health or medical issues individual to you.  By visiting our Strong by Alex website/App and/or using our Services (including downloading and using any Content), you confirm that you accept and agree to these Terms. If you do not agree, please do not use our App, website, or Services.

Whilst the aim of the Programs is to assist with physical and mental health both during and after pregnancy, we do not guarantee any particular outcome because of your participation in a Program or use of meal plans or nutrition guides.

Before starting any Program including those supplied by Strong by Alex, you should make sure that you are not underweight and have received clearance from your doctor before commencing any new routines during pregnancy. If your health status or situation changes then must listen to your health professional’s advice (GP, obstetrician, or midwife). You must seek advice from your medical practitioner before starting the Strong by Alex Programs.

If you suffer from, or may suffer from, a medical condition or health concern, then it is especially important that you consult your medical practitioner before taking part in a Program.

Terms of Use

By registering an Account with us, or using or accessing the Strong by Alex App and Website you will be acknowledging and agreeing that you:

  • have read and understood these terms and conditions and agree to be bound by them;
  • consent to the use of your personal information for the purposes set out in these terms and use of the APPs and Website generally; and
  • consent to receiving communications from us as outlined in paragraph 5 of these terms.

Strong by Alex may amend its terms and conditions from time to time and will post its amended terms on the Website and APPs.  The date of posting the amended terms on the Website and the APPs will be the date the new terms come into effect and apply to you.  Your continued use of the Website and the APPs, or purchase of goods and services from Strong by Alex after posting of the amended terms will indicate your acceptance of the amended terms.

Registration on a Program and licence

Customers must be at least 18 years old to register an Account or participate in a Program.

Purchase of a Strong by Alex Program is for you as a single user only.  You may not authorise third parties to use any Program, or other digital product or service supplied by us to you via your Account.

Upon purchase of a Strong by Alex e-book, meal plan or nutrition guide you are entitled to download and print one copy of the item only and breach of this term will entitle us to terminate the agreement with you without refund.

On registration on a Program, Strong by Alex grants you a limited non-exclusive, non-sublicensable, non-transferable, and revocable licence to use the materials provided with the Program in accordance with these terms and conditions and solely for your personal use and enjoyment.

Paying for Programs and refunds

Strong by Alex does not require you to sign up to a fixed term contract. Our easy subscription options are offered on a trimester or yearly basis. You may choose to end your subscription (end of a trimester, or end of the year program) at any time in accordance with these Terms. Customers must pay for all Programs and other goods or services ordered through the Website at the time of purchase using the credit card or other payment facility on the Website.

(Full Program-40 weeks):  Customers who purchase the full 40-week Program will be subject to a 40-week contract and will be required to pay the applicable fee (as advertised on the Website) upon purchase of the Program. Customers who purchase the Full Year Program will pay for 12-month exercise program via our STRIPE gateway or credit card. No refunds will be provided.  

(Trimester Program): Customers who purchase the Program for a particular trimester of pregnancy will be subject to a three-month contract for the particular trimester and will be required to pay the applicable fee (as advertised on the Website) upon purchase of the Program. No refunds will be provided.


Strong by Alex is committed to protecting your privacy.  

When you register an Account or purchase a Program, we will have access to personal information about you, such as financial information.  We will protect this information and only use, disclose, or deal with this information in accordance with our Privacy Policy.

Any personal information you provide to us will be collected for the primary purpose of providing you with access to and use of the Website and participation in Programs.

If we are required by law or if necessary for debt collection reasons, your personal information may be disclosed to a third party. 

Strong by Alex conducts its business across Australia and the world and may need to share personal information with third parties for the purposes of providing the Strong by Alex goods and services and conducting its business (Purposes).  

Customers consent to the disclosure of their personal information for the Purposes including to overseas recipients.

Overseas recipients may include entities providing services to us (including computer servers) based worldwide.

We may use SMS and/or email to communicate with you.  From time to time, we may send you information about Strong by Alex by post, email, telephone call or SMS.

We may need to contact you to:

  • administer accounts and process payments;
  • communicate with you regarding any issues affecting your registration on a Program or use of the App or Website;
  • provide information on services and benefits available to you through the App or Website;
  • provide reminders of Program key dates;
  • provide you with our periodic newsletters and updates about our services or special offers available to you; and
  • conduct market research or surveys to improve the services provided by Strong by Alex.

If you do not wish to receive any communications or SMS reminders from us, please advise us or alternatively follow the ‘unsubscribe’ instructions provided in the communication. Customers acknowledge that if they opt out of receiving SMS or other communications from us, this may adversely affect your use of the App and Website or participation in a Program.

Strong by Alex may disclose your personal information (including your contact details) to its professional advisers, a claims processor, or an insurer if there is a Claim, a dispute, an investigation by any police authority or any governmental body or similar agency.

Strong by Alex rules including for use of social media

Customers must:

  • ensure that their login details for the Website and any APP (including usernames and passwords) are kept confidential and not disclosed to any other party;
  • notify Strong by Alex immediately if you suspect or know that your Account has been accessed without your authority;
  • accept responsibility for all activity on your Account or Program which takes place using your login or password;
  • ensure that you logout of your Account and any Program at the end of each use of the Website or the App;
  • not use the Apps, a Program or the Website for any illegal purpose;
  • not undertake any activity which uses, exploits or affects the Brand or the Strong by Alex Intellectual Property except for the purposes of your personal participation in a Program or personal use of any goods or services purchased through the App or Website;
  • not interfere with the enjoyment of another Customer;
  • not perform any fraudulent activity in connection with a Program or the App or Website;
  • not knowingly introduce viruses, trojans, worms, logic bombs or other material which is malicious or potentially damaging to our technology.

Some Strong by Alex Programs offer participation in private e-community, chat threads or other social media forums.  Customers always agree that when participating in such forums or when posting about Strong by Alex on any social media platform they will:

  • treat other Customers and Strong by Alex (and its staff and contractors) with dignity, support and respect;
  • not display or engage in activity that facilitates illegal activity;
  • not post, publish, distribute or display sexually explicit images or words;
  • not promote violence; and
  • not post, publish, distribute, or display disparaging, humiliating, threatening, defamatory, harassing, abusive or discriminatory content.

Strong by Alex reserves the right, in its absolute discretion, to remove any social media content and any information posted on any App or website or social media forum which Strong by Alex considers breaches the rules set out in this agreement.

Customers are responsible for obtaining and maintaining the data network access to use the Website, App and Programs. Customers are also responsible for updating their devices to enable use of the Website, Programs and App and any updates to the App or the Website.

Customers are responsible for ensuring that the premises at which exercise programs are undertaken are safe, clean, and suitable for the purpose of undertaking the Program. 

Suspension or termination of your use of the App and Website

Strong by Alex may suspend or terminate your Account or registration on a Program at any time should it consider that you have breached these terms and conditions, or it is otherwise appropriate to do so.

Strong by Alex will suspend or terminate the Account by written notice to the User (which will include notice by email). This may include but is not limited to when a User is being investigated by Strong by Alex or where the Customer is believed to be displaying, or engaging in activity that facilitates illegal activity, depicts sexually explicit images, promotes violence, threatening, defamatory, harassing, abusive or discriminatory content.

Strong by Alex may amend or remove your membership of any Facebook or other social media groups associated with a Program, or any posts you place on such social media platforms at any time at its absolute discretion.

Customers may stop using a Program, the App and the Website at any time. 


Customers may make a complaint about any goods or services supplied by Strong by Alex or any other matter concerning Strong by Alex by email to strongbyalex@gmail.com

Customers must use the subject line ‘Complaint’ on the email and must outline the complaint in detail including the nature of the complaint and attach copies of any documentation which supports the complaint.

Strong by Alex will investigate the complaint and endeavour to respond within 14 Business Days.

Risk Warnings and Disclaimers

You acknowledge and agree that there are patent and obvious risks in undertaking fitness and exercise routines and programs and that whilst taking part in Programs you may be at risk of death or personal injury including broken bones, soft tissue injuries (including injuries to muscles,  tendons, ligaments, fascia (connective tissue), nerves, fibrous tissue and blood vessels), joint injuries, heart, lung and breathing problems (and aggravating a pre-existing condition or injury) due to:

  • known or unknown health problems or previous injuries;
  • pregnancy;
  • engaging in activity which is too strenuous for your level of fitness and health;
  • engaging in a Program which is not advised or designed for your stage of pregnancy;
  • tripping or slipping – including over fitness equipment both at home and in a gym; and
  • attempting an activity which is beyond your exercise capability.

You understand that the Programs, exercise and meal and nutrition plans are not individually tailored to your personal circumstances, and you must seek advice from your medical practitioner before following any particular advice or plan or participating in a Program.

Strong by Alex does not guarantee that the Website and APPs will function on any particular device and Customers acknowledge and agree that the Website and App may suffer from malfunction or delays from time to time and that this is an inherent risk of such internet and electronic based systems.

Our liability to Customers

(Statutory Guarantees):  The Australian Consumer Law (ACL) contained in the Competition and Consumer Act 2010 (Cth) (CCA) provides certain guarantees in sections 60 to 62 (statutory guarantees) which generally require that services supplied to you:

  • are rendered with due care and skill;
  • are reasonably fit for any purpose which you, either expressly or by implication, make known to the supplier and might reasonably be expected to achieve any result you have made known to the supplier; and
  • are supplied within a reasonable time (when no time is set).

(Permitted exclusion):  However, the CCA permits a supplier of recreational services to ask you to accept some limitations on those statutory guarantees.  Accordingly, to the extent permitted by section 139A of the CCA, you acknowledge and agree that we exclude all liability to you for death or injury resulting from a failure by us to comply with any statutory guarantee.  In the previous sentence, “injury” means:

  • physical or mental injury (including the aggravation, acceleration or recurrence of such an injury);
  • the contraction, aggravation, or acceleration of a disease; or
  • the coming into existence, the aggravation, acceleration or recurrence of any condition, circumstance, occurrence, activity, form of behaviour, course of conduct or state of affairs in relation to you that is or may be harmful or disadvantageous to you or the community, or that may result in harm or disadvantage to you or the community.

(Reckless conduct):  The exclusion of liability does not apply if you have suffered any significant personal injury that is caused by our reckless conduct (within the meaning given to those terms by the CCA).

Please note that nothing in this agreement excludes, restricts, or modifies any term, condition, warranty, guarantee, right or remedy (including under a statutory guarantee) which cannot be lawfully excluded, restricted or modified.

Otherwise, and except as expressly included in this agreement, all implied terms, conditions, warranties, rights, or other additional obligations that can be lawfully excluded are excluded from this agreement.  But subject to the preceding paragraph, we are not liable for:

  • negligence;
  • breach of terms implied that services will be provided with reasonable care and skill at common law that in either case results in your death or injury in connection with or under this agreement, but to avoid doubt we do not exclude liability for our reckless conduct.
  • Strong by Alex will not be liable for any loss or injury attributable to:
  • your fault;
  • a third party unconnected with the provision of goods and services provided by us (such as the owner or premises where you undertake a Program);
  • any loss or damage caused by a distributed denial of service attack, viruses or other technologically harmful material that may infect your computer equipment, device, programs, data or other material due to your use of the Website, an APP or your downloading any material such as e-books or other material on the Website, or any website linked to it;
  • the conduct or actions of Customers online or offline or their use of the Website or APPs;
  • the suitability of a Program purchased by you;
  • unauthorised access or use of your Account by third parties;
  • any website links contained on the Website or an APP to external organisations or advertisements or the use of such an external organisation’s website or App. Parent; or
  • events which neither we, nor our suppliers or agents could have foreseen or forestalled, even if we had taken reasonable care.

We are not liable if you ignore our requirement set out in these terms, or at any other time, to seek medical or other professional advice.

Warranties (by Customers)

You represent and warrant to Strong by Alex that:

  • you are 18 years old or over;
  • you have sought and obtained advice from your medical practitioner before commencing any Program or following any meal plan or nutrition guide supplied by us;
  • all information and documentation provided to Strong by Alex from time to time is true and accurate and not misleading in any respect;
  • you will exercise in a place which is safe and suitable for the Program; and
  • you will always abide by these terms and conditions.

Limitation/exclusion of liability

  • Customers acknowledge and agree that Strong by Alex excludes all liability to Customers to the maximum extent permitted by law including the Australian Consumer Law contained in the Competition and Consumer Act 2010.
  • All implied terms, conditions, warranties, rights or other additional obligations that can be lawfully excluded are excluded from this agreement. In particular, we are not liable for:
  • negligence or fault of Customers;
  • the acts or omissions of a third party unconnected with the provision of goods or services by Strong by Alex;
  • any defect in or complaint about the quality, suitability or availability of a Program;
  • delays in the functionality of, or inability to access the Website or an APP (and to this end Strong by Alex does not guarantee or warrant that the Website or the APP will be uninterrupted or error fee); and
  • any behaviour by a Customer towards another Customer or third parties which is defamatory, libellous, unlawful or offensive way towards other Customers or third parties.
  • Customers agree and accept that the entire risk arising out of your use of the Website and participation in Programs and use of goods and any other services purchased through the Website remains solely with Customers to the maximum extent permitted by law.
  • Strong by Alex will not be liable for an indirect, incidental or consequential damage including loss of profits, lost data or lost Customer Content, personal injury, death or property damage in connection with or referable to a Customer’s use of the Website or APP or other goods or services provided in connection with or referable to the Website and any Program.


  • Customers agree to indemnify and hold Strong by Alex and its officers, directors, employees and agents harmless from any and all Claims arising out of or in connection with:
  • a Customer’s use of the APP or participation in Programs;
  • use of products purchased through the Website;
  • a Customer’s breach of these terms and conditions;
  • our use of your Customer Content;
  • a Customer’s breach of duty of care, or negligence towards another Customer; or
  • a Customer behaving in a defamatory, libellous, hateful, aggressive, violent, obscene, unlawful or offensive way towards other Customers or third parties.


  • We may give notice to you by email to your email address in your Account or by written communication to your address as set out in your Account. Customers may give notice to us by email to strongbyalex@gmail.com.


  • Strong by Alex may assign or transfer the rights and benefits under this agreement and sub-contract our obligations under this agreement to a third party in whole or in part at any time without the approval of the Customer.
  • Strong by Alex may transfer ownership of the Programs, APPs, and the Website at any time without the consent of the Customer and the Customer hereby consents to the transfer and disclosure of his or her personal and sensitive information (including health and financial information) to any purchaser of Strong by Alex or its business and assets.


  • If any provision of these terms is found to be illegal, invalid or unenforceable, in whole or in part, under any law, then such provision or part of it will be deemed not to form part of these terms and the legality and enforceability of the other provisions of these terms will remain unaffected and enforceable.

Entire Agreement

  • These terms constitute the entire agreement between Strong by Alex and Customers and replaces and supersedes all other prior agreements or undertakings between the parties.

Intellectual Property and Ownership

The APP, the Strong by Alex logo and trademarks, the Brand and these terms and conditions, the content of Programs, meal plans and nutrition guides and e-books and any materials we provide to you in connection with the App, Website or a Program (Strong by Alex Intellectual Property), will at all times remain our property and are subject to copyright and other intellectual property rights under Australian law, international conventions and other laws.

You undertake not to copy, publish, or reproduce in whole or in part, the Strong by Alex Intellectual Property except as is expressly permitted by these terms and conditions.

Governing laws

These terms and conditions will be governed by and construed in accordance with the laws of the state of New South Wales, Australia.

All parties hereby submit to the jurisdiction of the Courts of New South Wales, Australia.

Your acknowledgements and consents

By registering an Account you acknowledge and agree that:

  • you have read and understood these terms and conditions and agree to be bound by them;
  • you are responsible for all costs incurred by you with respect to your usage of the Programs, e-books, Website and App’s on a mobile device including data usage fees and other telecommunications fees;
  • you give permission for Strong by Alex to disclose your personal information in accordance with these terms and conditions; and
  • you consent to receiving any communications from us as outlined in section 5 above however you may opt out at any time.


In these terms and conditions, the following words have the following meanings:

Account means a Customer Account registered through the Website or in the App;

Strong by Alex Intellectual Property has the meaning given to it in clause 18.1 above;

Brand means the distinctive appearance, image, goodwill and reputation that attaches to the Website, Programs, App and all other materials supplied through the Website, the Strong by Alex trademarks and the application of the trademarks and the Strong by Alex Intellectual Property to goods, services and premises and includes the distinctive image, Brand positioning and customer appeal created by the appearance, layout, general ambience and presentation of the Website, the App and goods and services provided through the Website;

Business Days means any day (excluding Saturdays and Sundays and public holidays) on which banks are open for business in New South Wales, Australia;

Claim means all claims, liabilities, debts, costs, expenses or obligations, whether actual or contingent, present or future, quantified or unquantified, damages, demands, suits, actions and causes of actions, including legal fees on a solicitor and own client basis, other professionals’ and experts’ fees, and court or dispute resolution costs;

Customer means any person who registers an account on the Website or App;

Customer Content means any words, images, links, or other content posted by a Customer on the Website, any App, Facebook or any other social media forums; and

Privacy Policy means the Strong by Alex privacy policy displayed on the Website from time to time.